Taking your eleventy billionth class and still not seeing progress? It’s not your fault.

Buyer Beware.

A friend recently went back to school to complete his degree. At age forty. So that’s already tricky. And he’s taking statistics. Yes, really. He expected it to be difficult.

What he didn’t anticipate was just being handed a gargantuan textbook and left on his own. No personalized attention, no feedback on his work, no answers to the questions that emerge as he fights his way through the muck. Just him, a massive, stultifying tome, and all the anguish in the world.

He is never, EVER going to have that a-ha moment that reveals the charm and elegance of statistics. (Don’t look at me, I was a poli sci major).

Here is what I know: that is not a class. That is not a teacher.

Answers to your questions, support for your struggle, and feedback on your work are an inherent part of any coaching or teaching process.

Without those, you don’t have a coach or a teacher.

Without those, all you have is a salesperson, a marketer.

Not the same thing. At all.

And this is the problem: there are so many people out there masquerading as coaches and teachers.

And this is working out wonderfully for them. But it is destroying many talented, creative people in the process.

Because when the rubber hits the road, when you start becoming bogged down by doing the hard work, they are nowhere to be found. They are not there to help you when you start to get overwhelmed and real world facts interfere with your gorgeous idea.

There are methods and means to take you from idea to iteration. Support and accountability for when you have trouble wrapping your mind around a concept or carrying it out. Specific tools and tricks to overcome your resistance and to keep you going when reality messes with your lovely vision.

But you don’t have any of this. You are all alone with your issues, your obstacles, and all the anguish in the world.

And so you flounder. And you fail.

And worse, you blame yourself. You weren’t a good enough student. You didn’t just fail. You are the failure.

And that is bullshit.

I cannot stand to see one more talented, creative person crushed by this.

Because you were set up.

You bought a class, but were sold a book.

You signed up for targeted advice, insights, and assistance, but got a canned response.

You paid for a coaching experience with a mentor at your side, but were left all alone to DIY.

It’s bad enough you didn’t get what you needed, don’t let them take your self-confidence as well.

It’s time to put the blame where it is due.

On anyone who gives a speech and calls it a workshop.

On anyone who sells a bunch of pdfs and labels it a school.

On anyone who claims to be a coach or a teacher, with no regard for who they devastate by their deception.

They lied and you paid the price.

I know that you can conquer the peaks ahead of you with the right person by your side.

As the daughter of a passionately committed teacher, as a former teacher myself, and as a dedicated coach, I know what it takes:

To meet you where you are, work with what you have, and get you where you want to go.

To really, truly see you (yes, like Avatar) with your unique strengths and struggles.

To cut through your confusion and illuminate the issues with individualized guidance.

To decipher exactly which steps to take next, troubleshoot threats that appear on the horizon, and keep you focused so you achieve your goals.

And above all, to be your partner and accomplice in your great adventure.

Because this is what I do.

I help smart, talented, driven entrepreneurs bring their brilliant ideas into phenomenal fruition in the real world.

So, if you are tired of floundering alone, spinning your wheels in frustration, confusion, and self-doubt.

If you are ready to finally get what you want, what you deserve out of your life and business.

I say to you: you don’t have to do it alone. There’s two of us now.

And I will not let you fail.

You can do this. We will do this. Together.

Find out how right here.

Photo by John Morgan


  1. Audrey Groeschel

    Oh Wendy, you couldn’t be more on the money with that. They are out there and doing a huge disservice to so many. Thank you for saying it. Very brave of you. I have had a fabulous coach for over a year, one I’ve known for many years, if I didn’t, I would sign up with you in a second!

    Thanks for doing what you do…

    • wendy tells all

      Audrey, thank you so much! I am so glad you are in the hands of a great coach. It can make all the difference in the world. And I know you are doing terrific work. I cannot WAIT to see where it goes next!


Submit a Comment

Your email address will not be published. Required fields are marked *

Wendy White - Messaging strategist for coaches & consultants

Worried that your introduction is
client-blocking you?

Get Instant Impact, my cheeky & complimentary guide to create a compelling introduction that speaks directly to the heart & wallet of your ideal client.

Fantastic! You're in!