Start Small, Start Now

You’re a smart cookie. So you understand how absolutely key nailing your niche is to your client-getting.

‘Cause until you are absolutely rock solid on who your ideal client is and what you want to do for her, no amount of fancy pants marketing can help you.

Maybe you’re completely new to your profession. Or maybe you’re taking your biz in a new direction.

But either way, your dilemma is the same: how do you know which niche is the right niche?

How do you confidently choose so you don’t waste tons of money, time, and energy heading in the wrong direction?

It’s not by sitting and theorizing about it. ‘Cause you can guess all day long and still be wrong.

It’s also not by looking at what everyone else in your market is doing. ‘Cause you are not going to create your dream business by copying someone else’s.

The best way to confidently pick your niche is by actually getting out and working with people to see how you like it.

You need to take all your best ideas & theories and try them out on real, live humans ASAP. THIS is how you’ll discover who you want to work with (and who you really, REALLY don’t).

THIS is how you’ll figure out what you actually want to focus on (and what you want to run the HELL away from)!

Let me guess…you’ve invested so much time and money in your entrepreneurial education that you’ve practically got a PhD in course creation and program design. You’ve stockpiled all the courses and programs to help you create your course or program.

And you’ve spent the last 18 months head down, toiling in the bat cave, creating the absolute, ultimate, comprehensive & profound end to end solution that will completely transform the lives or businesses of your ideal clients.

But as much as you love what you’re crafting, after eons of hard work and dedication, all you’ve got to show is a sprawling creative writing project and a mountain of bills.

Here’s the straight poop: one of the biggest mistakes that keeps coaches & consultants poor is spending tons of time building elaborate, complicated courses and services.

They not only take forever-and-a-day to build. And, when you FINALLY do take this behemoth to market-what happens? You make no sales because nobody actually WANTS this thing, and you don’t have the confidence that you need to be able to sell it.

Or you do sell it, but it turns into a nightmare because:

• You’re unsure if it will work or, even worse, discover that it doesn’t work, and you have to redo everything (or let your clients fail). So much for your reputation!
• You realize that your theory about what you wanted to do is (gasp!) wrong and you hate everything. But at that point, you have to keep at it ‘cause you’ve invested so much time and money in it. So much for the business of your dreams!
• All of the above.

Not only does all this do terrible things for your business, every bit of complexity in your services makes it harder for your clients to get results.

Your clients don’t want complication, they want a simple, doable solution. Being overwhelmed is the #1 reason people give up on programs and courses they’ve invested in. They don’t get results=>you don’t get testimonials, referrals, or a fantastic reputation in the market. SIGH.

This is not your fault. There are a bazillion people online selling that giant & complicated is ideal for your business. And the reason so many are selling different takes on this is that none of them work.

But we do need to fix this. Here’s what to do instead. Stop building a giant complicated monster of a thing that’s keeping you from the clients and the cha-ching.

Start working with clients right now with a simple, starter service that will make both of you super successful.

How do you figure out if that brilliant idea you’ve fallen in love with is actually worth pursuing?

If they’ll buy it? If they’ll be able to do the work? If they’ll get the results you want?

In other words, how do you find out if this will actually work BEFORE you spend an unmentionable amount of time creating, marketing & selling it?

Well, you could ask all your biz BFFS what they think. This is ALWAYS a terrible idea. This is NOT grown-up market research. And, spoiler alert-they’ll love it. While it may feel delightful right now, it will end in tears, I promise.

You could go research what your competitors are selling. But you started your biz to be a leader, to stake out your own high ground, share your unique message, and help your clients in a way that no one else COULD.

You don’t really want to become a cheap knockoff, do you? The 900,000th person selling the exact same thing, the exact same way, and then wondering why client-getting is so hard in such a crowded market?

Or, you could look at what your prospects say they want to buy. Read the whole internet and ask them endless survey Qs till you’re blue in the face.

And, sadly, you can still get this completely wrong. ‘Cause there is a huge disconnect between what people say they would pay for (in theory) and what they will ACTUALLY invest in.

So, how to solve this dilemma? Get your idea out there. Right now. Get it out in the smallest, soonest, simplest, quickest way you possibly can.

Get all the answers to the questions you have with real world data from real, live clients. THIS is how you’ll learn everything you need to validate your service. FOR REAL.

Are you endlessly giving away your talents because asking for money scares you and/or skeeves you out? This is a huge hurdle for too many entrepreneurs in the first few years of their businesses.

You’re quite comfortable contributing your help for free, but really struggle to charge for it.

But if you’re NOT charging for your help, it’s not a really a business, is it? But you know this already, don’t you? So, what to do?

Well, we can talk through ALL the reasons you need to ask for money. And you may even agree-and STILL feel absolutely unable to slap a premium price tag on anything.

Or you could go to one of the bazillion Money Mindset coaches and dissect your money block issues till the cows come home. And you’ll STILL be stuck (and poor).

But you know what’s even better than talking about it? Actually, doing it.

Start trading value for value-but in a super low risk way (unlike that ginormous offer they’ve been unsuccessfully pushing you to sell).

Once you step over this hurdle in a small, unscary way, you’ll be able to quickly move forward to comfortably asking for (& getting) large sums of money for your offers.