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Messaging strategy videos

Get my best tips & tutorials to master the unique brand message you must have to pull away from the pack as a thought leader.

How to stand out in a crowded market

How to stand out in a crowded market

How do you stand out in a crowded market? Sounds like something you should know, don’t you think? Because one of the biggest mistakes that coaches & consultants make is being absolutely indistinguishable from the pack of cookie cutters entrepreneurs. Well, this is...

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Can you give away too much as a coach or consultant?

Can you give away too much as a coach or consultant?

This is a question I get asked all the time-how much is TOO much to give away for free? Sadly, most people’s advice on this is either so vague that you’re left feeling unsure and questioning every move you make.<=no fun at all. Or, even worse, they give you flat...

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OMG, WHAT was I thinking?

OMG, WHAT was I thinking?

Hiring a copywriter was my worst mistake ever! We’ve all made mistakes online, haven’t we? SO many mistakes. That’s what happens when you’re constantly trying new things-trial and error. So, I’m hoping to save you at least one blunder by telling you about one of the...

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Welcome! I’m Wendy White

Welcome! I’m Wendy White

Hi there! I’m Wendy White, Messaging Strategist for extraordinary entrepreneurs. I help coaches & consultants, ready to become thought leaders, to master the unique, confident, client-winning message they need to pull away from the pack of cookie cutter...

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Stop marketing without your message

Stop marketing without your message

I bet you’re running around trying a million things to get those ideal clients to show up in droves. Blogging, live streaming, podcasting, and being super-duper helpful in 7328 Facebook groups.  You’re stockpiling ALL the marketing courses and dashing from platform to...

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I am NOT your typical business coach

I am NOT your typical business coach

There are a ton of online business coaches who will tell you what you need to do to attract attention. But very few of them can explain how any of that attention actually leads to butts in the seats. Luckily for you, I am NOT your typical online business coach....

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My story: why I do what I do

My story: why I do what I do

Why do you do what you do? We all want to know, right? Well, today, I’m telling you my story and why I do what I do. Most people know me as a Messaging Strategist for extraordinary entrepreneurs. But, what you may not know about me is… Yes, you WILL have to watch to...

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THIS is why your marketing isn’t working

THIS is why your marketing isn’t working

Let me guess. You’ve tried ALL the marketing things, but somehow, you’re still not connecting with your truly ideal clients as easily as you’d like to. Happily, by the end of this video, you’re going to know exactly why your marketing isn’t working.  Even better? I’m...

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