How to stand out in a crowded market

How do I stand out and get hired in such a crowded market?

This is the #1 question I get all the time. And this is your lucky day, ’cause I’m going to tell you exactly how to do this, including my super secret trick that nobody is talking about! Sound good to you?

Here’s the straight poop: one of the biggest errors that coaches & consultants make is being absolutely indistinguishable from the pack of cookie cutters entrepreneurs.

The solution? You need to have a unique market position.

It’s the basis for a brand that is distinct and memorable. It’s how you attract the right people to you and keep the wrong ones away. It’s how you inspire loyalty and create something that people want to be a part of.

Most coaches & consultants understand how important this is. So, I bet you’ve worked hard to carve out your corner of the sky. The bad news, chica, is that you’re not coming off quite as unique as we both know you are.

So many of you are telling people that you help women over 40 to live their best lives or to scale to 6 or 7 figures. And that’s absolutely fantastic. BUT, it’s nowhere near unique enough to make you stand out.

If I can’t tell you apart (and I’m paying pretty close attention), how on earth can your potential client? No, really, how?

If you don’t have a unique market position, you’re not giving your prospects any reason to hire you over your competitors, except that you’re the cheapest. And that is a prize you do not want to win. I want better for you, don’t you?

Here’s the thing: tons of coaches & consultants set out to blaze their trail and make an extraordinary impact on the world, only to end up with a message that sounds just like everyone else.

And that’s a problem. Because you are your one truly unique selling point. Your potential clients don’t know that you’re the leader they’re seeking because they don’t know who you are.

So, how do you carve out a unique market position?

You need to stand for something. What you stand for is key to your positioning because people will buy from you when what you believe aligns with what they believe.

And how do you figure out what you stand for? You will not be at all surprised when I tell you that you need to start with your mission, your why, your purpose.

Most coaches will ask you questions like “what do you believe that you think everyone should believe too?” Or, “if you had a microphone and thirty seconds to speak to the whole world, what would you say?”

That’s a good start but, sadly, those questions can still leave your positioning pretty generic and vague.

Luckily for you, I’m not most coaches.

My super secret strategy to carve out your unique market position is to get yourself some enemies.

Because the best way to be stunningly, specifically clear about what you stand for is to stand against something. It’s easier and much more powerful to figure out the negative first and then sort the positive from there.

The rest of your market will be saying things like “live the life you love,” phrases that are so overused that no one really knows what they mean. As a bonus, they are so broad that they speak to no one at all.

But getting enemies will allow you to get really specific and speak right to your ideal client. This is why none of my clients look or sound the same, even though they are often in very similar spaces.

You may not like the idea of being against something. But the truth is, you do stand against things. If not, you wouldn’t be so driven to create something new, something original.

Plus, there is no power in all standing together. People band together when they have something to band against. If you want to lead a band of people, you need to articulate what you are leading them away from as well as what you are leading them towards.

And that’s what you want, to be a thought leader, right?

Ready to get yourself some enemies?

Take some time this week to ask yourself, when you think of your industry and your work:

  • What are you against?
  • What drives you crazy?
  • What is treated wrongly?
  • What can you not stand to see?

These could be concepts, methods, or even specific competitors-whatever, whoever you’ve created your business to defeat. Once you’re clear on your enemies and what you stand against, tell me, in contrast, what do you stand for?

Drill down as specifically as you can possibly stand. The more precise you can be, the more you will cut through the noise and stand out from your competitors.

The way to stand out in a crowded market is to carve out a unique market position.

And, the best, fastest, and easiest way to do that, my sure-fire secret, is to get yourself some enemies.

Your message needs to be uniquely your own. And this is where it starts.

Speaking of starting, a great place to start standing out in your market is with the very first words you say. That’s right, I’m talking about your introduction.

Pick up Instant Impact, my cheeky & complimentary guide to creating a come-hither introduction. This is your chance to say goodbye to cringing, confusion, and drowning in a sea of cookie cutter coaches & consultants. And say hello with a come-hither introduction that speaks directly to their hearts & wallets. 

Even better, join the Instant Impact Workshop and I’ll give you a hand with it. In this intimate & interactive workshop, you’ll craft the unique & compelling introduction you must have for social media, speaking, publicity, and networking.

Sounds too good to miss, doesn’t it? So don’t!

Want my help with your unique market position? Book a Consult call to talk about how we can improve your messaging and make all that marketing pay off in Extraordinary Impact®.


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Wendy White - Messaging strategist for coaches & consultants

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