WHAT DO YOU DO WHEN YOU FIND A HORRENDOUS, LETHAL OBSTACLE IN THE PATH BETWEEN WHERE YOU ARE AND WHERE YOU WANT TO GO?
Well, let’s talk about it.
You dream of having a goat farm. You love goats. You think their fuzzy little faces are adorable. So, you don’t want to eat them; it’s going to be a dairy farm.
Did you know that the French word for those pungent little bundles of goat cheese is “animal dropping,” or as my most elegant Parisian friend puts it “shitlet?” Yes, it is. Go look it up. I’ll wait.
BUT THERE’S A PROBLEM.
This is a really terrible time to be a small dairy farmer. Corporations receiving tremendous financial breaks while running massive industrial farms are taking their toll on every family farmer, as milk costs more to produce than they can sell it for.
So there goes that plan, right? You have hit the proverbial brick wall and there is no getting around it. Step away from the dream of the goat farm, and get back to the tax accounting grind.
THERE IS MORE THAN ONE WAY TO SKIN A CAT.
Actually, that’s an AWFUL saying.
Let’s say: more than one way to milk a goat.
So, let’s see what ideas we can come up with. Would it be helpful to know that Ben & Jerry’s pays an above market premium to milk suppliers who participate in its Caring Dairy program? Ok, that’s a start.
Goat’s milk ice cream? Maybe. It could happen. We’ll have to look further into that one….
WAIT, WAIT, I’VE GOT ANOTHER IDEA!
What about if I told you about a teeny tiny little farm that produces small-scale, high quality butter for select buyers including Thomas Keller’s French Laundry and Per Se at $20 a pound? Would that be inspiring? I bet it would!
OK THEN, LET’S KEEP GOING WITH THIS.
You are going to make high end, artisanal goat butter!
That is clearly nuts, who has ever heard of goat butter? Who would want to EAT goat butter?
Well, let me tell you about a restaurant called Asador Etxebarri. Nestled deep in the mountainous Basque country in a teeny tiny little village in the north of Spain, it is an amazing, outstanding, STUPENDOUS palace of all things grilled.
For an appetizer on his 120€ tasting menu, the chef features a slab of his handmade smoked goat butter that is one of the single best things I have put in my mouth EVER. I would happily pay $20/pound to get that locally.
But that’s obviously just me, right?
It’s also Anthony Bourdain, a little guide called Michelin, a million foodies on Chowhound, and TripAdvisor, and blogs, and the fine folks who have featured it on the World’s 50 Best Restaurants list for the past six years.
So, NOT just me, apparently.
People drive into the middle of absolutely nowhere in Spain to get access to this stuff. They get on a plane in New York, fly to Madrid, get on another plane to San Sebastián, and then drive for two hours into Alpine like settings on roads devoid of signage of any kind.
Inevitably, they get lost and have to call the restaurant repeatedly to ask: where are you? Wait, where are WE????
And they keep going. Just to get to this place. That’s how good it is.
So luxury goat butter is an idea, right? A good one, even. And that’s just off the top of my head.
And there’s just me here. Imagine if there were three or four or fifty of us coming up with ideas.
WHO KNOW WHAT YOU COULD DO IF YOU REALLY STARTED ASKING PEOPLE FOR HELP WITH YOUR OBSTACLES?
I know, I know, you are a smart cookie. You understand your goal and problems inside and out.
Why on EARTH would I suggest that someone else could tell you anything?
You know all the reasons you can’t do something. But they don’t. And some of those reasons just aren’t as real as they feel to you.
You can get really stuck by making assumptions about what can and cannot be done. And sometimes, you are wrong.
I KNOW YOU THINK YOU SHOULD BE ABLE TO DO THIS ALL BY YOURSELF.
You’re smart, self-reliant, independent. You’re used to figuring things out on your own. You really don’t want to ask for help.
And, worse, you may not be surrounded by the most (ahem) supportive people.
The last thing you want to do when you run into a problem with your long held dream is share it with people who are completely invested in you giving up on it anyway.
So, where do you find a group of brilliant, daring, creative, people to inspire and support you? Well, I’m glad you asked.
PRESENTING THE DEPARTURE LOUNGE
A PRIVATE ONLINE COMMUNITY
FOR THE DISCERNING DOMINATRIX
(no, crap, that’s my other mailing list)
FOR EXTRAORDINARY ENTREPRENEURS.
Created to give innovative, unconventional, enterprising people like you a place to find the ideas, inspiration, and support they need to pull off their big dreams. This is a call for you to make next year, the year you make it happen.
Ask me all your questions, share your wild schemes (that you can’t tell your family about), and get judgment-free advice.
Brainstorm, scheme, and blast the crap out of the obstacles in your path.
Connect with and learn from others who have been (or may still be) right where you are now.
Get inspired, excited, emboldened as you realize you really don’t have to settle.
WE CAN ACCOMPLISH THAT TOGETHER.
So, how much would you pay for coaching AND community all wrapped up in one neat little bundle? $50 a month? $25? $10?
How about nothing? Would nothing work for you?
That’s right, it’s FREE.
I THINK THIS IS THAT IMPORTANT. AND I WANT YOU THERE.
Because here’s the thing: what if those obstacles in your path don’t just delay your progress towards your goal, but actually defeat you?
What if they keep you from ever achieving the life you so long for and deserve?
Not because they are insurmountable, but because you simply don’t have enough information and inspiration to get past them.
Because you think you have to do it all alone, and never reach out for help, ideas, and support.
That would be an unspeakable waste.
You would never let that happen, would you?
NEITHER WOULD I. JOIN US.