How to find your niche, know your direction, and feel endlessly excited about your business

Have you ever wondered if you’re on the right track with your business?

Maybe you’re starting out and wondering: Who DO I want to work with? What EXACTLY do I want to help them do? (Good questions, BTW.)

Or, you’re a few years in and haven’t yet been able to bring it all together so it makes sense.

Or, worst of all, you want a change, but the endless slog is making you want to burn everything down…and you have no idea what to do next.

Before you spend ANY more time, money, or energy, let’s make sure you’re heading in the right direction, deal?

One of the biggest ways that coaches & consultants doom themselves to stuckness & stagnation is basing their businesses on the wrong things.

WAY too many “experts” are advising people to find a market in need and figure out what problems it has that you can address.

This is a TERRIBLE idea. Because I know you.

You started your business because you have something important to say. A message you NEED to share. You’re purpose driven. If your biz doesn’t fulfill that purpose…there’s really no point, is there?

And starting a business the way they advise? Is EXACTLY BACKWARDS. Following their terrible advice leads to all manner of awfulness, including bringing people to a dead halt when they discover that the business they have built is NOT the business they want.

So what do you need to do instead?

You need to start with YOU. Specifically your mission.

I’m talking about your why, your purpose, what you were put on the planet to do. That mission is at the heart of your work. It’s why you want to work the way you do, with these people, on these issues. It’s the reason you feel compelled to solve this exact problem for these specific clients.

Once you clarify your mission, EVERYTHING falls into place.

The question of your niche, rather than being a struggle, becomes easy and obvious. Nice change, amiright?

You’ll have a guiding star for your work that will keep you on track and make sure that the business you get is the business you really want. And it will give you a powerful, persuasive center so your audience understands what you do and why they should care.

You’ll hit the ground running, feeling confident & endlessly excited, because your business is based on something true to you that will LAST.

Clarifying your mission is key to developing a successful business.

I’m a little obsessed with this because no one is teaching this or talking about it. And that’s a problem. Because you need to do this whether you are just starting your business or have been at this for many years.

Without your mission, your business is based on nothing at all. If you are feeling lost and rudderless, this is why: you’re missing your mission.

This is where I start with all my clients in Extraordinary Impact. Some of them reconnect to deep truths about themselves that have been there since childhood. Others finally connect to what they are here on this planet to do after being held back for ages.

How do you clarify your mission?

Right about now, you’re probably thinking-that sounds amazing, how can I do this for myself? (I love that about you, BTW). So, here are some questions to get you started. Take some time this week to think about your business and ask yourself:

  • Why do you do what you do?
  • What is your soapbox? What will you not shut up about?
  • What have you overcome that you are driven to help others with?
  • What is the change you want to see in the world?

The way to find your niche, know your direction, and feel endlessly excited about your business is to clarify your mission. This will center your business and give you a North Star to keep you on track and get you the business you want, the one that fulfills your purpose.

Sounds pretty good, right?

Want some help with that? Book a Consult call to find out how we can clarify your mission in Extraordinary Impact® so you can get the successful, purpose-driven business you’ve long dreamed of.


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Wendy White - Messaging strategist for coaches & consultants

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