Extraordinary Impact®

6 month group business accelerator

Master the unique brand message you must have as a thought leader.

Shouldn’t 2024 be the year you make an extraordinary impact?

Messaging is essential to your plans to step out as a thought leader this year.

You know it’s been holding you back.
You’re unclear, confusing & sound just like everyone else so you’re not rising above the noise.
Your success feels alarmingly unsustainable and your level of frustration is mounting.

And it’s the thing that will take you where you want to go.
If you could just nail your messaging, all your sales & marketing would finally pay off.
And you’d be able to unleash your thought leadership on a grander scale.

Happily, you’re in exactly the right place.

Because Extraordinary impact® is the only program on the planet teaching purpose-driven coaches & consultants
how to create, implement & profit from a unique brand message.

We’ll build the powerful & persuasive center that is key to every successful business:
a message that speaks directly to the hearts (& wallets) of your ideal clients.

A message that makes an extraordinary impact.

Intrigued? Do read on.

Wendy has quadrupled my business. This is the best investment I’ve made in 17 years. I’ve worked with all sorts of business coaches and marketing experts. NOTHING COMPARES to the impact of Wendy’s genius. She teaches you to get to the heart of YOUR MESSAGE in a way that nobody else does. AND she shows you how to put that in front of the clients you most want to work with.

Jennie Mustafa-Julock

Productivity Expert, Coach Jennie

Extraordinary Impact® is a group business accelerator
to master the unique brand message you must have as a thought leader.

In just six months, you’ll create, implement & profit from a confident, client-winning message.

Because confidently communicating what you do and why it matters is the thing that will
influence a greater audience and bring in your truly ideal clients quickly and simply.

So you can pull away from the pack of cookie cutter entrepreneurs
and make an extraordinary impact on the world.

 After 10 years in business, Productivity Expert Jennie Mustafa-Julock claimed her thought leadership, quadrupled her income in 6 months & retired her wife.
Undiet Coach Sheila Keilty went from 6 months of no sales to $30,000 in 2 months, $125,000 in 6 months & booked a TEDtalk by introducing herself in an elevator.

Proof that a unique brand message makes all the difference.

Leadership Coach Catherine Thornley got the first client for her brand new £2500 service within a week of our developing the messaging. And she hadn’t left her day job or built the program yet.

Marketing Strategist Kathya Bustamante’s message got her completely booked out with a waiting list within 90 days. After years of not making headway with her coaching business.

The first time Career Coach Maria Granovsky shared her new message, she got 2 people coming to plunk down $5500 to consult with her. When she had been floundering in indecision about her business for years.

Productivity Coach Jennie Mustafa-Julock sold her new $2500 program within days of nailing her message, got 6 more clients inside of a month, and quadrupled her business within 6 months. When she had been on the verge of walking away from her decade long coaching practice for good.

Fame Strategist Amanda Wagner kicked off her new business with game-changing copy & a signature service that made $7,000 in its first month and hit $120,000 by its fifth month. And she takes off the months of July & December for vacation every year.

That’s why I say that nailing your messaging is the thing that will make it all pay off.

Wendy is a wizard. If you want to grow your business, you want Wendy on your side. If you are toying with the idea of hiring her, do not wait. Do it now!! I wish I had hired her sooner, she’s a professional powerhouse!
Kathya Bustamante

Eco-Biz Strategist

Create your brand message with Wendy White

How you’ll create your brand message:

We’ll tap into what is truly special about you and compelling to your audience to create everything you need to win clients and impact a greater audience with your message.

From day one you’ll create the essential & actionable building blocks of your positioning & messaging with our simple, four-step formula, the Extraordinary Impact Equation:

Mission + Market + Messaging + Momentum

Clarify your mission: developing your unique market position so you can pull away from the pack as a thought leader.

Connect with your market: honing in on your truly ideal clients and what they want to hear so they buy whatever you’re selling.

Craft come-hither messaging: copy that’s the special sauce you sprinkle everywhere-sales pages, networking, all over social media, and, yes, your TEDtalk.

Create momentum: making sales quickly, simply, and consistently with services they want to buy and smart client-getting strategies so you can stop building Rube Goldberg marketing machines of doom.

You’ll walk away clear and confident, with an actionable dossier for all of your marketing, and the foundation you need for your empire.

How you’ll implement your brand message:

This is a results based program focused on implementation.

Here’s the straight poop: most coaches fail you because they just focus on information.

You spend eons learning, but don’t try to apply it to your own business until the program’s finished and you’re all alone again.

But learning isn’t the hard part-implementation is.

That’s when you most need the support, guidance, and positive pressure of a coach to keep you going towards your dreams.

So, every week, we have implementation co-workings to polish your creations and get them out into the world where they can make the impact & income you crave.

Plus, I give you the time and support to get your positioning, messaging, services & client-getting strategies up and running so you can learn what works best and get the help you need to troubleshoot what doesn’t.

This is why my clients dramatically uplevel their businesses so quickly, because they implement immediately.

How you’ll profit from your brand message:

Yes, your messaging is THE thing that will rocket your business forward.

But if you don’t have enough clients and money coming in consistently, what you have there isn’t a business, it’s a ridiculous expensive hobby.

And I want better for you, don’t you?

you need services that sell & strategies for simpler, smarter client-getting.

So, you’ll build and optimize the key services you need to be offering constantly.

And, you’ll cultivate smart client-getting strategies to make sales quickly, simply, and consistently by getting your genius and offers out into the world right away without all the hullabaloo.

This is why my clients have gotten such ridiculous results over the last eight years.
Burnout Coach Maria Alvarez went from self-doubt and hearing nothing but crickets to finding her niche, her voice, and her first $11,000 and then $22,000 month.
Leadership Development & Career Strategist Lee Crockett went from an idea to a 6-figure business and quitting her corporate job in 8 months.

When you join Extraordinary Impact, you get:

My proven strategy to master your brand message.

The exact flight plan is laid out step by step in our curriculum so that it is simple, clear, and totally doable. 

We’re not just adding more sparkles and attitude. We’re not endlessly exploring the 50 million things you could do.  We’re focusing on just what you need to stand out and make them buy whatever you’re selling.

The support of an intimate community.

Every week you get real access to me as your coach plus a small cohort of brilliant businesswomen who are invested in your success. You get inspiration and cheerleaders. You get seen, heard, understood & valued.

Every month you have multiple opportunities to connect with your colleagues to strengthen each other with referrals, collaborations & ideas.

Six months of coaching so you achieve your goals.

Take Action Thursdays: weekly 90 minute group coaching & co-working calls to get you rocketing forward creating, implementing & profiting from the essential building blocks of your brand message. Thursdays at 12:00pm ET.

Success Plans: quarterly 30 minute 1:1 calls to keep you focused on getting the most out of the program & conquering your business goals from day one.

Results that pay off for years to come.

The brilliantly crafted foundation we create is lasting, because it’s based on your unique gifts & genius. No mini-me’s or cookie cutters here.

I teach timeless, real world strategies that you can return to over and over. No matter how the platforms rise and fall, you will always know exactly how to communicate your value to your perfect people in any medium.

Love Coach Tiina Farin went from considering quitting after a year of stagnation to getting booked up with new, returning & referral clients consistently.
Fame Strategist Amanda Wagner: Extraordinary Impact is the best money I have spent in a long time. It would be a bargain at double the price.

How far & how fast could you go?

Leadership & Career Coach Lee Ann Crockett went from an idea for a business to having a full roster of clients, media, speaking gigs & making 6 figures in just 8 months (which allowed her to finally quit her full time corporate job).

Love Coach Tiina Farin went from a year with no clients at all and considering quitting her biz to getting booked up with new, returning & referral clients consistently within 4 months.

Burnout Coach Maria Alvarez went from self-doubt and crickets after investing tons in gurus, to getting 85 clients for a course that didn’t exist yet, landing speaking gigs to 6000 prospects, and selling her new £3000 program twice in just 2 months. And by 7 months, she had had her first $11,000 month and then her first $22,000 month.

Mind-Body Transformation Coach Sheila Keilty went from a 6 month stagnation of no new clients and $6000 in debt to $21,000 in sales in her first 3 weeks, $30,000 by 8 weeks, and $125,000 in 6 months. (Not to mention, scoring a TEDtalk in an elevator, by introducing herself as I taught her.)

A couple of months from now…your success story!

This is for you if…

E You’re an experienced coach, consultant, or other purpose driven entrepreneur using your talents & expertise to significantly transform lives or businesses.
E Your services could command a premium price ($5000+), and that’s the kind of sandbox you really want to be playing in.
E You’re excited for six months of profound, life-and-business-changing work.

We’re building the plane while flying it. That’s how we get you airborne ASAP.

Are you ready for the most extraordinary six months of your business?

Here’s what you’ll get:

EExtraordinary Impact Curriculum: my proven step by step strategy in a dedicated membership site.
EWeekly Take Action Thursdays: 90 minute coaching & co-working calls. Thursdays at 12:00pm ET.
EIntimate Insiders Community: a deliberately small cohort so you can build relationships & lift each other up.
EQuarterly Success Plans: 3 30 minute 1:1 calls to keep you focused on conquering your goals in the program and in the world.

Your investment options:

#1 THE ESSENTIALS: Six payments of $997 or one payment of $5482  (save $500)

#2 VIP SUPPORT: Six payments of $1297 or one payment of $7282 (save $500)
You get six 60 minute 1:1 sessions for individual support in addition to the group calls.

Success Stories

Sheila Keilty
Working with Wendy has truly been immediately transformative.

Just in the last week I have had a major presentation and 2 podcast interviews where I had to talk about myself and, thanks to the work that I’ve done with Wendy – starting day 1 in the seminar, I now am able to speak with authenticity and clarity about myself in a way that I have never been able to before. And I have closed over $10k in new clients in just the last week because of it!!

To me, more importantly, that means I am reaching the hearts of more women I am able to help to no longer settle for the diminished lives to which they’ve been relegated, and they are now instead pursuing lives of wellness, hope, and possibility. Thank you Wendy!!❤❤❤

This is the best money you will ever invest ‘cause it effects everything you do from here forward.


Sheila Keilty
Mind-Body Transformation Coach, Optimal Health Reboot
Maria Alvarez
Think cha-ching when you think Extraordinary Impact. It’s an incredible client winning centric program.

It has connected me with my clients in a way that I never have connected before and resulted in massive wins.  Two high-ticket clients signed up to my brand new programme last week. I have a further two ‘hot’ prospects sitting on the fence where I’m continuing to send them juicy copy that keeps pouring out of me these days.

What’s exploded my business in every direction is talking to my client straight to the heart in a way that I never have before. My voice is now loud, clear, emotional, pragmatic and funny, plus I understand my clients at a DNA level and know exactly how to pull the strings in their hearts so that they feel an instant trust and connection with me and what I do.

DON’T consider it, JUST do it. Would you really walk away from hearing more cha-chings in your bank account?

Maria Alvarez
Stress Burnout Coach, Time to Up
Jennie Mustafa Julock 2020
Working with Wendy quadrupled my business. This is the best investment I have ever made and I’ve been at this for 17 years.

I’ve surrounded myself with brilliant people, but I’ve never, EVER found someone who gets me, challenges me, and teaches me so effectively!

We completely rebooted my business. She helped me nail my message, gain confidence in talking about what I do, (with a bio that sounds leagues better than the one I’ve had copywriters write for me), promote my services without feeling like a douchebag, and create my signature coaching program (which has been profitable for 3 years straight now).

I’m no longer just cobbling together a business with scotch tape and hope  I have a core message and really strong, very simple, pithy, thoughtful ways to hook somebody’s attention in a world full of cookie cutter coaches saying the same damn things.

It will be the best investment you will make, bar none.

Jennie Mustafa-Julock
Productivity Expert, Coach Jennie
Amanda Wagner
Extraordinary impact is the best money I have spent in a long time. It would be a bargain at double the price.

This is a results based program, focused on implementation. You will create a large volume of really thoughtful game-changing conversion copy that you will be confident sounds like your voice.

So when somebody reads your website, meets you in person, or hears you on a live, it’s gonna sound like you-no copy cats here. They’re going to know that you’re unique and have something truly compelling that matters.

So instead of blending in with everybody else, you’re really going to stand out.

Amanda Wagner
Speaker & Fame Strategist, The Amanda Wagner
Penni Wild
Do you want to finally have the words for that thing that only you can bring to the world?

Because that’s what you’re going to get. Wendy gets your story down, she gets your heart. She will take it into her heart and hold you true to your vision.

Let Wendy bring your vision, your message, bring YOU to the world so you can monetize it and start living the life of your dreams.

Penni Wild
Communications Coach
Kathya Bustamante
After only two calls, I knew hiring Wendy was my best decision EVER.

She listens loudly at an incredible speed. I’ve never seen anything like it. She hears things before I even say them and also listens for what I don’t say to connect the dots.

Wendy is a true professional who has real biz experience and really cares about her clients’ success. She asks the right questions and knows what to do with the responses. And her advice was always tailored to my specific business.

I now have 3 clients and have 2 more already signed up for my next round in April. I’m still in disbelief.

Kathya Bustamante
Eco-Biz Strategist
Karrie Stringer
Working with Wendy was an amazing experience. She’s incredibly professional and knowledgeable, but she’s also your best cheerleader (and ass kicker if you slack off!).

Every time we had a call, I felt energised and so much more confident. She always brought me back to the simplest and fastest way to get out there.

If you’re hesitating, don’t wait. You’ll make the money back because you’ll be able to confidently market your message.

Karrie Stringer
Business Coach
Nukhet Hendricks
Extraordinary Impact is one of a kind and powerful. Wendy brought out wisdom that I didn’t even know I had.

She is an awesome coach who is coaching in her zone of genius! Her expertise was evident at every coaching call and in what we created together-which I can go back to over and over again. It has staying power.

I wish I had found her two years ago. The work we’ve done was nothing like I’ve done before and my business has never felt as good as it does now.

Nukhet Hendricks
Women’s Leadership Coach, She Leads Fearlessly
Liza Baker
In two months, I got further with building my client base than I did in the two years since I started my practice.

If you’ve ever thought, “Yeah, yeah, I’ll do all that later, after I’ve gotten my business up and running,” STOP. Call Wendy and DO. IT. NOW.

Liza Baker
Integrative Nutrition Health Coach, Simply Health Coaching
Maria Granovsky, Ph.D., J. D.
Wendy is the coach you need after you’ve tried all the other bright, shiny trainings.

She strips away all the bells and whistles and sparklies, and gets down to the essence of what it takes to have a successful coaching business. She does this while always being in your corner, with a dollop of warmth, humor, and generosity.

Maria Granovsky. Ph.D, J. D
Content Writer & Consultant, Swimming Otter
Paula Rolands
Wendy FAR exceeded my expectations, holding me to account to deliver the absolute best I could.

I got through an obstacle that had been keeping me from success since I began my coaching practice, confidently raised my rates, and got new clients, before we were even done!

Paula Rolands
Integrative Health Coach
Lishui Springford
Every training or coaching I’ve done for 20+ years has been fluffy and superficial compared to Extraordinary Impact.

Stop wasting time on bells and whistles and other people’s ideas about what makes a good business. You need this, because your clients need you to have this.

Lishui Springford
Self-Healing Guide, MindTree Health
Meg Kissack
Wendy’s wit, her ability to cut through bullshit, and her skill to ask the right questions make her a powerhouse.

She listens to you, trusts you as the expert in your own life and she couldn’t be more supportive. If you’re struggling with your business, just do it. I promise you won’t regret it.

Meg Kissack
Creator, That Hummingbird Life & The Couragemakers Podcast
Julie Marah
I would definitely recommend this to anybody wanting to transition to something else in their business but no idea what or how.

Wendy has a no bullshit approach, but she carries it off with kindness, compassion and humour! She has laser focus and a sharp mind. She is committed to you getting the results you want.

I now know what I am uniquely qualified to offer my ideal clients and why it is so attractive to them, and that has made a big difference in my confidence.

Julie Marah
Wife Coach
Jessie Kuehn
If you are struggling with communicating about your business or honing in on the work you actually want to be doing, Wendy is your go-to expert.

Wendy is whip-smart. She is not your typical business coach. Expect to be challenged, held accountable, and to receive honest and direct feedback into your blind spots as well as your strengths.

For the first time my messaging and marketing match the work that I am doing. So, writing and communicating about the work I do with clients feel effortless and fun.

Jessie Kuehn
Feminine Wellness Expert & Leadership Mentor, Radiant Roots Coaching
Audrey Groeschel
Wow, where to begin. Clarity. Drive. Passion. Now, I have the drive and passion to go anywhere. I know I am doing what I am meant to do.

If you are having trouble finding your direction, are feeling stuck, can’t seem to do anything but busy work in your business when you KNOW you need to get stuff done, Wendy will help you find the clarity missing from your business and life. You can go from staring blankly at your computer screen to action plans and actually working your business with passion, clarity and excitement.

Audrey Groeschel
Founder, Goddess at the Grindstone
Sally Mercedes
If you are ready to strengthen the foundation of your business and the core of who you are, then definitely say yes to working with Wendy.

Working with Wendy is an absolute gift! She works with such ease and fun and grace, it’s a total joy to do the work you require to get the results you desire.

Sally Mercedes
Mentor & Intuitive Business Visionary, Unmuted Expression
Christine Meyer
Wendy has a way of getting through whatever’s in the way and getting you on your way to clarity.

She asks great questions and makes clear distinctions that help you get your own answers. She’s encouraging and supportive and gives 100 + 10% to you as her client.

Christine Meyer
Wendy White’s path to an extraordinary life of adventure & impact

I’m distinctly well qualified to be your guide.

Even before I fled the cubicle for foreign shores (and sangria), my expertise was sales & business development for unconventional, service-based companies.

I spent over a decade helping small, unknown businesses stand out and win clients in extremely competitive markets in the U.S., LatAm, and Europe before taking this expertise online in 2014.

Today, I teach coaches & consultants, ready to become thought leaders, to master a unique, confident, client-winning message.

Because most are unclear, confusing, and, worst of all, sound just like everyone else, so they’re not rising above the noise.

I help them confidently communicate what they do and why it matters so their sales & marketing impacts a greater audience and brings in their truly ideal clients quickly and simply.

So they can pull away from the pack of cookie cutter entrepreneurs and make an extraordinary impact on the world.

Circling around in indecision? I’ve got you!

How quickly can I expect results?
Immediately. This is a results-based program focused on implementation. Starting the first week, we are creating tangible takeaways you can implement in your business right away. 

Previous clients have gotten articles published and speaking gigs booked in the first two weeks based on their new brand promise. They’ve also booked clients for services that hadn’t actually been created yet, just on the power of the messaging.

BUT, this entirely depends on you. We will give you what you need to create your takeaways (including feedback & troubleshooting) and tell you where and how to use them, but actually doing this is down to you. If you don’t build it, no one is coming. But you knew that, right?

How does this compare to x, y, z program, course or mastermind I've done before?
It doesn’t. This is not a course-loading you up with info as you struggle to do it all by yourself, only to walk away without implementing much of anything. 

It’s not just pre-packaged one-size-fits-all strategies, either. I provide live expert support personalized for your business. 

And you won’t waste your energy trying to impress and compete with each other like in those other masterminds. This isn’t about showing off, it’s about opening up and getting the help you need-there is NOWHERE else you can get this.

This is a group? Won't I get lost in the shuffle?

No way. After nine years in the business, I keenly know the difference between spewing information and actual coaching. I am keeping the cohorts small because I want you to get the attention you need to get your biz to take off. 

How do I know if I am a good fit for this?
My expertise lies in helping coaches, consultants & other purpose driven entrepreneurs who use their talents to transform lives or businesses. If you are pushing products as your primary focus or selling stuff & nonsense, I am not your girl.

But, if you use your expertise to help people solve a significant life or business problem and your services could potentially command a premium price (and that’s the kind of sandbox you really want to be playing in), we should talk.

My clients are in one of two places:

  • you’ve been working on making your mark online for 2-5 years, but all that effort hasn’t yet come together to really make it rain.
  • you’ve seen lots of success over the last 6-10 years of your business, but the level of effort required isn’t sustainable and you’re looking to change how you work-ie: niche down, uplevel your clients, or develop a signature service instead of charging hourly.

The more experience you have, the faster & farther we can go. But I can and will save a really motivated newbie from spending YEARS of wasted time, energy & money on all the wrong things.

If you are a brand new entrepreneur, come with a strong sense of what you want to do and who you want to help. I’m not going to teach you to coach or tell you what business you should be in. It’s not that kind of party.

Remind me again why we're focusing on brand message above all else?
Because your brand message is THE thing that allows you to impact a bigger audience and bring in your truly ideal clients quickly and simply without the need for a giant Rube Goldberg marketing machine or a tortuous sales funnel of doom. Plus, it makes all that sales & marketing you’re already investing your time and money in pay off.
Got more Qs? I've got As!
Wondering if Extraordinary Impact is right for you? Book a consult and let’s chat! Let’s make sure this is the right move at the right time for you. I will absolutely tell you if I think it is not.

Hear my answers to the most frequently asked questions.

You know how absolutely critical your messaging will be to your success this year.

Extraordinary Impact® is your chance to get the expert guidance, support & community you need to create, implement & profit from your brand message so you can unleash your thought leadership on a grander scale in 2024.

Don’t miss this chance to make 2024 the year of your extraordinary impact.