How do you stand out in a crowded market? Sounds like something you should know, don’t you think? Because one of the biggest mistakes that coaches & consultants make is being absolutely indistinguishable from the pack of cookie cutters entrepreneurs. Well, this is...
Make your mark, make it count
& make it rain.
Profit from my real world, biz strategies to create an extraordinary impact with your message.
How to find your niche, know your direction, and feel endlessly excited about your business
Have you ever wondered if you’re on the right track with your business? Maybe you’re starting out and wondering: Who DO I want to work with? What EXACTLY do I want to help them do? (Good questions, BTW.) Or, you’re a few years in and haven’t yet been able to bring...
The 5 biggest message mistakes that coaches & consultants make (& how to fix them)
What are the biggest mistakes that coaches & consultants make with their message? Sounds like something you need to know, amiright? Mastering a unique brand message can be tricky. There are so many ways that people get this wrong and, TBH, all the gurus are NOT...
Can you give away too much as a coach or consultant?
This is a question I get asked all the time-how much is TOO much to give away for free? Sadly, most people’s advice on this is either so vague that you’re left feeling unsure and questioning every move you make.<=no fun at all. Or, even worse, they give you flat...
OMG, WHAT was I thinking?
Hiring a copywriter was my worst mistake ever! We’ve all made mistakes online, haven’t we? SO many mistakes. That’s what happens when you’re constantly trying new things-trial and error. So, I’m hoping to save you at least one blunder by telling you about one of the...
Welcome! I’m Wendy White
Hi there! I’m Wendy White, Messaging Strategist for extraordinary entrepreneurs. I help coaches & consultants, ready to become thought leaders, to master the unique, confident, client-winning message they need to pull away from the pack of cookie cutter...
Stop marketing without your message
I bet you’re running around trying a million things to get those ideal clients to show up in droves. Blogging, live streaming, podcasting, and being super-duper helpful in 7328 Facebook groups. You’re stockpiling ALL the marketing courses and dashing from platform to...
I am NOT your typical business coach
There are a ton of online business coaches who will tell you what you need to do to attract attention. But very few of them can explain how any of that attention actually leads to butts in the seats. Luckily for you, I am NOT your typical online business coach....
My story: why I do what I do
Why do you do what you do? We all want to know, right? Well, today, I’m telling you my story and why I do what I do. Most people know me as a Messaging Strategist for extraordinary entrepreneurs. But, what you may not know about me is… Yes, you WILL have to watch to...
The one thing you must do to make money as a coach or consultant
Do you know the one thing you MUST do to make money as a coach or consultant? Sounds like something you REALLY need to know, right? See, coaches & consultants have a harder time than creatives making a decent income. And it all comes down to one thing. It's not...
THIS is why your marketing isn’t working
Let me guess. You’ve tried ALL the marketing things, but somehow, you’re still not connecting with your truly ideal clients as easily as you’d like to. Happily, by the end of this video, you’re going to know exactly why your marketing isn’t working. Even better? I’m...