Let me guess: you’re in all the places trying to get their attention. You’re posting & engaging on social media. You’re networking & podcasting. You’re speaking & pursuing publicity. All to raise your profile, get seen as a thought leader, and, obviously,...
Make your mark, make it count
& make it rain.
Profit from my real world, biz strategies to create an extraordinary impact with your message.
The real reason your messaging is failing you (that nobody is talking about)
Do you want to know the real reason your messaging is failing you? In the last year, I’ve seen a lot of people starting to talk about messaging-which I love because it’s THE thing that will make all your sales & marketing pay off. But here’s what I don’t love: a...
Why you need a better introduction (& how to get one!)
Do you really need a better introduction? I mean, are introductions actually that important? This is a question that came up in a networking group in last week. I get it-intros are one of those things that everyone has, and, everyone also kind of hates. (Admit it.) If...
How to stand out in a crowded market
How do I stand out and get hired in such a crowded market? This is the #1 question I get all the time. And this is your lucky day, 'cause I’m going to tell you exactly how to do this, including my super secret trick that nobody is talking about! Sound good to you?...
How to find your niche, know your direction, and feel endlessly excited about your business
Have you ever wondered if you’re on the right track with your business? Maybe you’re starting out and wondering: Who DO I want to work with? What EXACTLY do I want to help them do? (Good questions, BTW.) Or, you’re a few years in and haven’t yet been able to bring it...
The 5 biggest message mistakes that coaches & consultants make (& how to fix them)
Do you know the biggest mistakes that purpose-driven coaches & consultants make with their message? Sounds like something you need to know, amiright? Mastering a unique brand message can be tricky. There are so many ways that people get this wrong. And to be...
Are you missing the one thing that will make all your marketing pay off?
Do you ever feel like all that marketing you're slogging away on is a huge waste of time? What if I told you that you’re right? What if I told you that the reason you’re still not getting hired by enough of those truly ideal clients and STILL not rising above the...
Can you give away too much as a coach or consultant?
This is a question I get asked all the time-how much is TOO much to give away for free? Sadly, most people’s advice on this is either so vague that you’re left feeling unsure and questioning every move you make.<=no fun at all. Or, even worse, they give you flat...
OMG, WHAT was I thinking?
Hiring a copywriter was my worst mistake ever! We’ve all made mistakes online, haven’t we? SO many mistakes. That’s what happens when you’re constantly trying new things-trial and error. So, I’m hoping to save you at least one blunder by telling you about one of the...
Stop marketing without your message
I bet you’re running around trying a million things to get those ideal clients to show up in droves. Blogging, live streaming, podcasting, and being super-duper helpful in 7328 Facebook groups. You’re stockpiling ALL the marketing courses and dashing from platform to...
I am NOT your typical business coach
There are a ton of online business coaches who will tell you what you need to do to attract attention. But very few of them can explain how any of that attention actually leads to butts in the seats. Luckily for you, I am NOT your typical online business coach....
My story: why I do what I do
I’m a Messaging Strategist for extraordinary entrepreneurs. Most people know me for teaching purpose-driven coaches & consultants to win clients with a unique message that makes an extraordinary impact. But, what you may not know about me is that, for a long time,...