Do you know the biggest mistakes that purpose-driven coaches & consultants make with their message? Sounds like something you need to know, amiright? Mastering a unique brand message can be tricky. There are so many ways that people get this wrong. And to be...
Make your mark, make it count
& make it rain.
Profit from my real world, biz strategies to create an extraordinary impact with your message.
Stop marketing without your message
I bet you’re running around trying a million things to get those ideal clients to show up in droves. Blogging, live streaming, podcasting, and being super-duper helpful in 7328 Facebook groups. You’re stockpiling ALL the marketing courses and dashing from platform to...
I am NOT your typical business coach
There are a ton of online business coaches who will tell you what you need to do to attract attention. But very few of them can explain how any of that attention actually leads to butts in the seats. Luckily for you, I am NOT your typical online business coach....
My story: why I do what I do
Why do you do what you do? We all want to know, right? Well, today, I’m telling you my story and why I do what I do. Most people know me as a Messaging Strategist for extraordinary entrepreneurs. But, what you may not know about me is… Yes, you WILL have to watch to...
Welcome! I’m Wendy White
Hi there! I’m Wendy White, Messaging Strategist for extraordinary entrepreneurs. I help coaches & consultants, ready to become thought leaders, to master the unique, confident, client-winning message they need to pull away from the pack of cookie cutter...
My secret to living an adventurous life
"So, what do you say?" My friend Tari was flying home to Indonesia to spend two weeks on a live aboard dive boat with her family, all expert divers. At the last minute a cousin had dropped out, so there was one spot left on the boat. And she was offering it to me....
Dear Stagnating Client: no one is coming to rescue you
Dear Stagnating Client, I know what's been going on. After hours and hours of coaching sessions. After months and years and MILLENNIA of work. You haven't really moved forward at all. And it's time to say: it's not me. It's you. You're not putting in as much time and...
On failure, Willy Wonka, and what every entrepreneur understands (that no one else does)
What if it doesn't work out? It will. But what if it doesn't? It has to. But what if it doesn't? I will make it work out. But what if it doesn't? I wanted to smack him. We were in a café in the oldest part of Madrid. Seated on a terrace, midway up a broad cobblestone...
When is too late? Three true tales of longing, triumph & despair
She was twenty-seven. For a year she had dreamed of taking time off to travel and work in Australia. She wanted to quit the job that bored her to tears, to stop wasting hours, days, weeks of her life in a profession she had been assured was a good choice, but didn't...
On confidence, faking it, and every entrepreneur’s dirty little secret
I stuck my head into the room hesitantly. Crap. It was already filled with people. Talking, laughing, arguing over who had the coolest new toys. They clearly all knew each other. Had for years, in fact. And I knew none of them. I knew exactly how this was going to...
How to do what you were put on the planet to do
She had a great idea. Her years of experience told her that this was a problem that needed solving. Her head insisted that she had the solution. Her heart cried out that she make this her cause. So she did. And couldn't keep from rallying everyone to her campaign. She...
How to speak Spanish perfectly
She was looking at me like I was a crazy person. I had been living and working in Ecuador for well over a year. After ages of study and immersion experiences, as well as a detour through Italian and Russian (yes, really), I had finally become fluent in Spanish. In...