Make your mark, make it count &
make it rain.
Profit from my real world, biz dev strategies to create the extraordinary impact & income you crave.
There are legions of people selling ways to “hack” your diet, your sex life, your weimarener, your work. Equally, legions of people are lining up to buy, believing that this quick fix is the one that will finally work. It’s not. Here’s the thing: there is a reason there are 56,318 million of these overnight schemes. It’s that NONE of them work.
Two hours. They told you it would take two hours. You believed it. You counted on it. You made plans based on it. Yet you’re going on five hours with no explanation. Finally, the job is done. Done well, even. But it doesn’t matter because, now, you are furious. Because they didn’t do what they told you they would. Because they didn’t manage your expectations.
I know you. You’re an independent, strong-willed, go-getter. You know what you need to do and how to do it. And yet, somehow, you find yourself endlessly looking for guidance from other people. Because: the internet. All that information is out there and most of it is free. So, maybe, just maybe, you should read ALL OF IT. Who knows what you might miss out on if you don’t?!?
You are ridiculously good at what you do. You’ve trained hard, you’ve worked your ass off, and, above all, you’re naturally exceedingly gifted at your craft. And this last one, sadly, is a real problem.
Contracts are good. Contracts are necessary. To protect you as a client and as a service provider. To cover your assets in the all too likely event that something goes terribly wrong and that person with whom you have such a lovely relationship right now becomes a terrifying-shrieking-banshee-from-hell-determined-to-take-your-last-possession-on-earth. (Yes, it happens.)
In every single business, in the the history of history, there are just two kinds of jobs. Those considered profit centers because they bring in more gorgeous filthy lucre than they cost the company. And those considered cost centers which, no matter how actually important to the business, are seen as a drain on the company’s giant pot of gold. I’ll let you take one wild guess as to which of these is a more secure job to have.
Admit it. You’ve been tempted by those promises of big money online. This program can take you from zero to six figures in three months while you sleep. That course will teach you how to double your income in the next twenty minutes. (Not that you will, but it will teach you how you could in an alternate reality in which you are actually somebody completely different.)
“So, what do you say?” My friend Tari was flying home to Indonesia to spend two weeks on a live aboard dive boat with her family, all expert divers. At the last minute a cousin had dropped out, so there was one spot left on the boat. And she was offering it to me. There were so many reasons to say no…
Buyer beware. A friend recently went back to school to complete his degree. At age forty. So that’s already tricky. And he’s taking statistics. Yes, really. He expected it to be difficult. What he didn’t anticipate was just being handed a gargantuan textbook and left on his own. No personalized attention, no feedback on his work, no answers to the questions that emerge as he fights his way through the muck. Just him, a massive, stultifying tome, and all the anguish in the world.
You know the thrilling and harrowing tale of how I became a koala who runs. And once I did, running became a crucial part of my life. Three times a week, I would head out to run through the parks, past the Royal Palace in Madrid. Past monuments, statues, musicians, dancers, and assorted street performers. Past terraced cafes filled with people enjoying their wine in the warmth of the brilliant Spanish sun, regardless of the season.
I have never been athletic. Wait, I’ve shocked you, haven’t I? You picture me jet-setting around the globe cliff diving, zip lining, flamenco dancing while dodging bulls, Penelope Cruz meets Lara Croft, right? Or maybe not.
I have been trying to write a blog post for two weeks. Hint: this is not that post. Two solid weeks. Which is a ridiculous amount of time to spend on any one task. I started off so very strong. hurried, with plenty of time to get it done. And I was enjoying it, I really was. Until I wasn’t.